Pindrop travel trailers
Background
Unable to take down payments for a lengthy manufacturing process and an underdeveloped brand strategy, the Pindrop website was underperforming.
Recharge Your Wonder
Through our mindFUL workshop we were able to uncover that the most costly points of friction were the website, specifically the design, messaging, and missing payment features.
- GEToutdoorsy empty nesters
- WHOhave been putting off adventure
- TOrecharge their wonder for life
- BYbringing the comfort of home to the wilderness with a pindrop trailer.
Your Next Adventure Is A Pindrop Away
With our strategy defined we were able to implement four meaningful solutions touching every part of the digital customer experience.
Brand Messaging
Together we developed pindrop’s “Rebellious but not reckless” brand personality including voice and tone leading to key themes for copy that connect with their customers in a meaningFUL way.
Web Design & SEO
That personality brought new depth to their visual identity. A new optimized site design, copy, benefits and local long tail keywords made them easier to find, and spend more time when they arrived.
Lead Funnel Creation
Looking to generate new demand we developed a FUL funnel lead generation campaign with dynamic creative testing, tailored landing pages, and an email nurturing campaign that generated real customers.
Custom Event Tracking
To measure our results and continue to optimize the funnel we implemented Meta & Google Analytics pixels along with custom conversion events to focus on the most important interactions driving results.
impactFUL Results
The new design, messaging and optimizations drove real results for Pindrop
- Traffic
- 30x
- Revenue
- 10x
- Sales
- $200k+